This listing was posted on adidas.
Assistant Manager Media Activation, Brand Activation, Brand adidas
Location:
Tokyo
Description:
Purpose & Overall Relevance for the Organization: Drive an effective and efficient full funnel media activation to support brand priority concept / campaign with integrating multi-media consumer touch point including performance media under full alignment with the Country Brand Activation teams and eCommerce. 【 Position Summary 】 Assistant Manager Media Activation supports or drives media activation for category concepts and plan and manage daily operation of performance media closely working with Digital Activation and eCommerce teams. [Responsibilities] Support to develop effective holistic media plan to support business and brand objectives and manage performance. Collaborate with the respective counterparts to align and execute local campaigns R esponsible for development of performance media (SEM, display, social, app AD, etc) strategy with supervision from the manager and performance on a day - to - day basis to meet eCom KPIs and customer acquisition goals of eCommerce and Membership. Dig into channel data to drive testing, reporting, optimization , and analysis on performance media to identify key levers and opportunities for the improvements Work closely with the Newsroom and Digital Activation team to avoid post- Work closely with the Newsroom and Digital Activation team to avoid post- targeting conflicts through social network channels Research/Tracking & reporting Budget and agency management with supervision from the manager [Requirements] Working experience for Digital Ad especially with programmatic Media management/control Strong understanding of digital infrastructure and tracking methods including cookies, tag management, cross device measurement technologies Solid understanding of the display technology/agency/publisher/advertiser ecosystem / attribution modelling Solid technical experience with ad serving, DSP and d ata management platforms (e.g. DoubleClick, MediaMath, BlueKai) is beneficia l Good understanding and experience with X ( Twitter), Facebook, Instagram and LINE Experience of web analytics and ad serving platforms (e.g. Google Analytics and DoubleClick Campaign Manager) Be analytical, logical , and data driven Strong PowerPoint skill and Advanced Excel skills and exceptional attention to detail Highly proficient in spreadsheet analyses related to marketing and sales KPIs Communication skill is highly required, with internally and business partners. Requisite Education and Experience / Minimum Qualifications: Bachelor ’s degree in business , Marketing, Communications, or related field At least 2-3 years of experience in display performance media, RTB technology vendor, publisher or advertiser with a clear focus on sales campaign Business Level in English Fluent in Japanese Key Relationships: Country Media Activation Sr.Manager Country Brand Activation (Brand Comms, Digital Activation, Newsroom) Membership eCommerce FP&A APAC Brand Digital Activation Media External A gencies Local Media Partners
Company:
Adidas
Posted:
April 6 on adidas
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