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(Vision Care) Marketing Associate, Strategy & Marketing, Strategic Marketing
Location:
To-Chiyoda
Description:
The Marketing Associate in VCC is responsible for Brand and P&L management for a designated area Scope includes • Daily Disposable: Moist, TruEye, Oasys 1day, Max • Reusable: Oasys • Out scope : Theravision® and Transition This role is accountable for the Spherical category's business by owning the communication to consumer/patient/shopper and leading the communication plan development and execution based on the Spherical brand strategy with the full support of Sr. brand manager. Expected to work closely with professional and trade marketing members to maximize the synergy among each communication plan. Thorough consumer/patient/shopper insight understanding and deep knowledge of products and brands are essential to deliver quality results and collaborate with key stakeholders. This role oversees a wide array of business aspects including : * Develop and execute the comprehensive Spherical consumer marketing plans based upon the aligned commucniation strategy. * Analyze the data to identify key consumer/patient insights for plan development * Analyze the data to assess the effectiveness of marketing activities * Responsible for productions related to communication plans to execute the plans within the approved budget and timeline by working with external/internal partners. Duties & Responsibilities / 職務および職責 * Develop and execute comprehensive Spherical consumer marketing plans based upon the aligned communication strategy with thorough consumer/patient/shopper insight understanding. Ø Consumer marketing plans include advertisement (traditional media digital), social engagement, in-store campaigns, and in-store materials. * the available data to develop and improve the marketing plans. Ø to identify key consumer/patient insights, e.g. group interviews, social data, competitive reports etc. Ø to assess the effectiveness of marketing activities, e.g. sell-in data, sell-out data, share data, consumer survey, etc. Lead the production of materials with agencies, suppliers, and designers internally or externally by meeting the targeted cost and timeline and maintaining the quality of deliverables. Key Requirements (skills, competencies, experiences, certifications) / 必要要件(スキル,知識,経験,資格) Professional and academic experience * More than 3 years experience in the consumer, digital marketing, or trade marketing area. * More than 3 years experience working in cross-functional projects. Skills and Competencies * Comprehensive understanding of the upstream to downstream brand marketing across the value chain, not limited to ATL and BTL communication message and materials but ranges such as packaging, pricing and channel strategy, sales engagement * Solid quantitative analytical skills are a must. * Pro-active problem-solving abilities required. * Have an openness and eagerness to continually drive productive change through agile course correction with an ability to see the big picture, think ahead to define new approaches, and take appropriate risks. * A strong influencer to lead a diverse group of internal and external team members and stakeholders across multiple business areas. * Powerful verbal and written communication skills are required including the ability to develop and present to Global and Japanese senior leadership (i.e., PowehrPoint, in-person, email) * Multi-tasking skills and managing priorities in a fast-paced environment are required * Good negotiation capabilities for external partners (e.g. Agency) are a plus * Business-level English in writing, verbal communication, and presentation is a plus
Company:
Johnson And Johnson
Posted:
June 28 on Equest
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