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(Abiomed) Product Manager, Marketing
Location:
Tokyo Nihonbashi
Description:
ABIOMED is recruiting for a Product Manager , located in its Tokyo Nihonbashi Office . Abiomed, part of Johnson & Johnson MedTech, is the maker of Impella, a percutaneous Ventricular Assist Device (pVAD) that helps in recovering hearts and saving lives. It received regulatory approval in September 2016 and was commercially launched in Japan in October of 2017. Treatment with Impella is now available with more than 240 hospitals in Japan, with more than 10,000 cases in total. Impella is currently indicated for the treatment of drug-resistant acute heart failure, but we are aiming to expand the indication to patients with severe coronary artery disease who are at high risk for surgical intervention (high-risk revascularization), which is already indicated in the United States and Europe, as well as to reduce myocardial damage caused by acute myocardial infarction and reduce the risk of future heart failure. We are also aiming to obtain an indication for the use of Impella to reduce the risk of future heart failure by reducing myocardial damage caused by acute myocardial infarction. (A large-scale, multi-center, prospective, randomized, controlled trial is ongoing in the U.S. and Europe). In addition, we plan to introduce products with a smaller diameter and less invasive pump catheter (Impella ECP), a longer-lasting pump catheter (Impella BTR), and a pump catheter for right heart assist (Impella RP Flex). Because it is still a relatively new product and a new treatment concept, there are cases where Impella is not used even though it is indicated, and further awareness and promotion of Impella therapy is needed. With this in mind, we are looking for a Product Manager who will be responsible for executing the product introduction plan and development of a marketing strategy for Impella. We look forward to hearing from motivated individuals who are committed to the growth of Abiomed and to bringing Impella treatments to as many patients as possible. ＊PG25-30 will be dicedded based on the candidate's experience Key Responsibilities: • L aunch and roll-out new products safely and successfully, and eventually, make Impella the standard of care by working cross-functionally with the rest of Mktg, RA, QA, supply chain, field service, education, and the clinical sales team in Japan - as well as with the U.S. headquarters including product & software engineering teams and downstream/upstream marketing teams. o Manage projects of product approval and reimbursement by working closely with RA, Medical Affairs, and the Reimbursement team. o Implement training plans with the Education team - including preparing user manuals, physician/staff/ A biomed employee training materials . o Develop and coordinate product supply and demand plans with SCM to ensure that product supply is delivered without delay. • Execute a marketing strategy with Marketing Director by b uild ing a deep understanding of the target market and the therapies where Impella can be utilized. This includes Impella products and software , and also by building strong relationship with Japanese KOLs. o Conduct marketing activities with Marketing Director through multiple promotional channels, including Abiomed-hosted events, academic societies, marketing materials, digital marketing, etc. o Collect feedback through internal stakeholders and physician/staff interviews, capturing both bright spots as well as aspects needed to improve a go-to-market strategy, value propositions, and key claims/messaging. Provide professional clinical- and business-oriented support to clinical sales team as an Impella product/service expert. Education: • Bachelor's degree • Ad vanced degree preferred ; MBA Experience and Skills: Required: (NOTE: Requirements in the job description will be used to build pre-screening questions . Candidates who do not meet requirements will be automatically deselected. Refer to the Global Job Catalogue Report for additional details.) * 3 or more years of successful experience as product manager in the medical device field * Business level English (TOEIC: 850) ; communication with U.S. HQ during meetings is a must * Strong leadership and communication skill to move projects forward by collaborating with stakeholders within company * Strategic thinking * Commitment to problem solving • PC Skill ( Microsoft PowerPoint, Excel, Word ) Preferred: * Experience working for a medical device manufacturer (cardiovascular field) * Willingness to achieve lofty goals and enjoy new challenges * Strong empathy with Abiomed's philosophy Other: • T ravel, international and domestic (10-20%)
Company:
Johnson And Johnson
Posted:
June 20 on Equest
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